About
Bread Trend Concept Sdn Bhd (BTC), incorporated in June 2025, is a forward-thinking company introducing a new category of healthy, functional baking ingredients. Our signature product, Mixed Mushroom Flour, is the first of its kind in Malaysia.
Our tagline, “Planting Goodness, Baking Wellness,” reflects our journey, beginning with the planting and growing of our own oyster mushrooms, and continuing through to the creation of unique recipes that showcase Mixed Mushroom Flour as a key ingredient.
We are proud to be an associate company of Natural Mushroom Sdn Bhd, a trusted grower and HALAL-certified OEM supplier of high-quality oyster mushrooms and mushroom-based products.
BTC also collaborates with Bread Buddy, a HALAL-certified healthy bakery brand known for its wholesome baked goods made from natural ingredients, with no preservatives or additives. Bread Buddy acts as our innovation platform, allowing us to showcase BTC’s ingredient products in real-life bakery applications.
Our Mission
We are committed to delivering sustainable and nutritious food solutions, harnessing the natural power of mushrooms – from cultivation, to flour production, and finally into wholesome baking applications.
Cultivation of Mushrooms
We focus on sustainable practices for mushroom cultivation to ensure premium quality and environmental responsibility.
Flour Production Process
Our innovative methods turn mushrooms into nutritious flour, enhancing the health benefits of our products.
Healthy Baking Solutions
We provide diverse baking solutions that incorporate mushroom flour, promoting a healthier lifestyle for consumers.
